From modest beginnings as supplier of catering to the Newcastle Exhibition, in 1887, the new firm rapidly expanded to become the first food empire which was the largest in Europe. In the process Lyons became a household name and the 'Joe Lyons' Corner Houses and teashops, with their 'Nippy' waitresses, passed into history. Lyons brought a unique blend of showmanship, style and spectacle to its aim of combining high quality with value for money. Lyons owed its survival to the sure touch of its entrepreneurs and its ability to adapt to public needs and fashions.