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Market Research By Peter Clifton

Market Research

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The whole range of analysis and forecasting is comprehensively covered in the two parts of this book. The first half concentrates on marketing analysis, the concepts involved and the practical problems of acquiring data. In the second part the main quantitive techniques of forecasting are explored.

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Market Research Summary


Market Research: Using Forecasting in Business by Peter Clifton

The whole range of analysis and forecasting is comprehensively covered in the two parts of this book. The first half concentrates on marketing analysis, the concepts involved and the practical problems of acquiring data. In the second part the main quantitive techniques of forecasting are explored.

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Table of Contents


Marketing analysis; forecasting for an existing product - the market and the company; forecasting for a completely new product; market research for a product new to the company; organizing market research; industrial market research samples; industrial interviewing; consumer research; presenting the report - agency or in-house research and market research overseas.

Additional information

GOR006154405
Market Research: Using Forecasting in Business by Peter Clifton
Peter Clifton
Used - Very Good
Paperback
Elsevier Science & Technology
1992-03-16
284
0750601531
9780750601535
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.