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Understanding Fossils Peter Doyle (University of Greenwich, UK)

Understanding Fossils By Peter Doyle (University of Greenwich, UK)

Understanding Fossils by Peter Doyle (University of Greenwich, UK)


$60.99
Condition - Very Good
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Summary

This introductory palaeontology text demonstrates the importance of fossils in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis and stratigraphy.

Understanding Fossils Summary

Understanding Fossils: An Introduction to Invertebrate Palaeontology by Peter Doyle (University of Greenwich, UK)

The first introductory palaeontology text which demonstrates the importance of selected fossil groups in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis, and stratigraphy. Part one explores several key concepts, such as the processes of fossil preservation, the determination of evolutionary patterns, and use of fossils and statigraphical tools. Part two introduces the main fossil groups of value in these applied fields. Part three concentrates on the examination of important case histories which demonstrate the use of fossils in diverse practical examples. Evolutionary studies, palaeoenvironmental analysis, and stratigraphical applications are documented using up-to-date examples supported by overviews of the principles.

About Peter Doyle (University of Greenwich, UK)

Peter Doyle was internationally recognized for his teaching and research on marketing and business strategy. He was Professor of Marketing and Strategic Management at the University of Warwick Business School. Previously he held positions at the London Business School, INSEAD, Bradford and Stanford Universities. He is the author of numerous papers which have appeared in most of the world's top journals including the Journal of marketing, Journal of Marketing Research, Management Science and the Economic Journal. His other recent books are Marketing Management and Strategy and Innovation in Marketing. He acted as a consultant to many of the most famous international companies including Coca-Cola, IBM, Nestle, Cadbury-Schweppes, British Airways, Mars, Johnson & Johnson, Unilever, Shell, BP Amoco, AstraZeneca, Norvatis, 3M, Saatchi & Saatchi and Wal-Mart. He has also advised such professional bodies as Britain's Cabinet Office, the Institute of Chartered Accountants, the Institute of Directors, the CBI, the Pacific-Asian Management Institute and the Singapore Department of Trade. During his career, Peter Doyle ran executive programmes for senior managers throughout Europe, the United States, South America, Australia and the Far East. He was voted Outstanding Teacher on numerous university and corporate courses. He held a First Class Honours degree from the University of Manchester and an MBA and PhD from Carnegie Mellon University, USA. His research twice led him to be awarded the President's Medal of the Operational Research Society and the Best Paper Award of the American Marketing Association.

Table of Contents

What is Palaeontology?

KEY CONCEPTS.

Fossils and Fossilization.

Fossils as Living Organisms.

Fossils and Evolution.

Fossils and Stratigraphy.

Summary of Part I. THE MAIN FOSSIL GROUPS.

Introduction To The Fossil Record.

Molluscs: Bivalves and Gastropods.

Molluscs: Cephalopods.

Brachiopods.

Echinoderms.

Trilobites.

Corals.

Graptolites.

Bryozoans.

Microfossils: Foraminifera.Microfossils: Ostracods.

Trace Fossils.

Summary of Part II.

FOSSILS AS INFORMATION.

Data From The Fossil Record.Studies in Paleobiology.

Studies in Palaeoenvironmental Analysis.

Studies in Stratigraphy.

Summary of Part III.

Indexes.

Additional information

GOR003079982
9780471963516
0471963518
Understanding Fossils: An Introduction to Invertebrate Palaeontology by Peter Doyle (University of Greenwich, UK)
Used - Very Good
Paperback
John Wiley & Sons Inc
19960419
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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