In an accessible and jargon-free style small business expert Peter Hingston provides answers to the many questions asked by those wanting to start a small business. From choosing the right idea and preparing a business plan to marketing distribution and financial and legal know-how Starting Your Business offers a wealth of advice. Integral charts and diagrams at-a-glance tip boxes case studies questionnaires and checklists enable you to understand the many different aspects of running a small business.