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Franchising Dreams By Peter M. Birkeland

Franchising Dreams
by Peter M. Birkeland

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Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions.
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Franchising Dreams Summary


Franchising Dreams: The Lure of Entrepreneurship in America by Peter M. Birkeland

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.

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Additional information

GOR010395463
Franchising Dreams: The Lure of Entrepreneurship in America by Peter M. Birkeland
Peter M. Birkeland
Used - Good
Paperback
The University of Chicago Press
2004-05-04
196
0226051919
9780226051918
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.