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Marketing and PR By Philip Holden

Marketing and PR

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Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won't benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.
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Marketing and PR Summary


Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank by Philip Holden

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die! Knowing your market Creating a marketing plan Watching your spending Investigating niche marketing Writing great marketing copy Getting your press releases noticed Investigating piggyback marketing deals Getting the best from permission-based e-mail marketing 'a great little package' The Bookseller

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Marketing and PR Reviews


'A brand new series aimed at small businesses, with another four volumes to come later in the year. These cover different subjects to most series and they look great. Ideas, examples, tips and sources of further information add up to a great little package in each.' The Bookseller (March 2007) 'Breeze through these neat little "Business on a Shoestring" books during your commute. "Boosting Sales", "Cash Management" and Marketing and PR" should cover your bases - and if things go wrong there's the optimistically titled "Surviving a Downturn" to get you back on you feet.' The Guardian (2 June 2007) 'Advice and illustrative examples are given for those wanting to make a big splash without a big budget.' Publishing News (March 2007)

About Philip Holden


Phil Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London.

Additional information

GOR003052588
Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank by Philip Holden
Philip Holden
Business on a Shoestring
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2007-04-12
208
0713675462
9780713675467
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.