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Kotler On Marketing Philip Kotler

Kotler On Marketing By Philip Kotler

Kotler On Marketing by Philip Kotler


$15.49
Condition - Very Good
Only 2 left

Summary

The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject.

Kotler On Marketing Summary

Kotler On Marketing by Philip Kotler

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

About Philip Kotler

Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.

Additional information

GOR001548457
9780684860473
0684860473
Kotler On Marketing by Philip Kotler
Used - Very Good
Paperback
Simon & Schuster
20010820
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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