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Marketing Management: Millennium Edition: United States Edition (Prentice-Hall International Series in Marketing) By Philip Kotler

Marketing Management: Millennium Edition: United States Edition (Prentice-Hall International Series in Marketing)
by Philip Kotler

This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
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Marketing Management: Millennium Edition: United States Edition Summary


For undergraduate/graduate courses in Marketing Management.This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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Additional information

Sku
GOR001687882
Title
Marketing Management: Millennium Edition: United States Edition (Prentice-Hall International Series in Marketing)
Author
Condition
Very Good
Binding type
Hardback
Publisher
Pearson Education (US)
Year published
Number of pages
784
ISBN 10
0130122173
ISBN 13
9780130122179
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.