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Marketing Management Philip Kotler

Marketing Management By Philip Kotler

Marketing Management by Philip Kotler


Condition - Good
Out of stock

Summary

An analysis of trends and developments in global marketing management. Emphasis is placed on managing business processes and core competencies, not just departmental functions. The book includes a section on brand development as one of the keys to successful marketing.

Marketing Management Summary

Marketing Management by Philip Kotler

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

Additional information

CIN0132435101G
9780132435109
0132435101
Marketing Management by Philip Kotler
Used - Good
Hardback
Pearson Education (US)
19960801
832
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Management