Free Delivery In Australia
Currency:
AUD $ AUD
Principles of Marketing By Philip Kotler

Principles of Marketing
by Philip Kotler

This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings.

Only 3 left

Principles of Marketing Summary


This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings - in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. It provides practical real-world examples and applications showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace. The seventh edition emphasizes a number of marketing themes - delivering superior customer value, satisfaction, and quality; relationship marketing; total marketing quality; and value-delivery systems and adds significant new material on brand quality and brand strategy, including co-branding, multibranding, and packaging and the environment.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Additional information

GOR001718940
Principles of Marketing
Philip Kotler
Good
Paperback
Pearson Education (US)
1995-10-31
816
0132286858
9780132286855
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.