International Marketing Philip R. Cateora

Name: International Marketing By Philip R. Cateora
SKU: 9780071156738
Price: 41.99 AUD
Availability: InStock

International Marketing by Philip R. Cateora

Reviews:

$41.99

Condition - Good

Only 1 left

Good

SeriesMcGraw-Hill International Editions Series

Summary

This text explores the environmental cultural approach to international marketing, and explains how the culture and environment of different countries affect marketing strategy.

International Marketing Summary

International Marketing by Philip R. Cateora

Unfortunately we do not have a summary for this item at the moment

Additional information

Sku

GOR002072195

ISBN 13

9780071156738

ISBN 10

0071156739

Title

International Marketing by Philip R. Cateora

Author

Philip R. Cateora

Series

McGraw-Hill International Editions Series

Condition

Used - Good

Binding type

Paperback

Publisher

McGraw-Hill Education - Europe

Year published

19981101

Number of pages

768

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us