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DVD Video Gallery By Philip T. Kotler

DVD Video Gallery
by Philip T. Kotler

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DVD Video Gallery Summary

DVD Video Gallery: Marketing Management for Marketing Management by Philip T. Kotler

Make your classroom "newsworthy." PH has updated the Marketing Management video library for the 13th Edition. Using today's popular newsmagazine format, students are taken on location and behind closed doors. Each news story profiles a well-known or up-and-coming company leading the way in its industry. A full library of video segments accompany this edition, covering key topics using leading companies such as American Express, Song Airlines, the NFL, Eaton, and Wild Planet. Issue-focused footage includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing and advertising campaign experts. A full video guide, including synopses, discussion questions, and teaching suggestions, is available on the IRC (online and on CD-ROM) to accompany the video library.

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Additional information

DVD Video Gallery: Marketing Management for Marketing Management by Philip T. Kotler
Philip T. Kotler
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.