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Strategies for Asia Pacific: Beyond the Crisis By Philippe Lasserre

Strategies for Asia Pacific: Beyond the Crisis
by Philippe Lasserre

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$11.99
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It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic.
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Strategies for Asia Pacific: Beyond the Crisis Summary


Strategies for Asia Pacific: Beyond the Crisis by Philippe Lasserre

This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.

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Strategies for Asia Pacific: Beyond the Crisis Reviews


Reviews of the hardback edition:

'...this is an excellent one-volume survey of the commerce and business practices in the Far East.' - The European

'This is an important and thought-provoking book...this book deserves a wide-ranging, senior audience.' - Euro-Japanese, 1 April 1996

About Philippe Lasserre


Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.

Table of Contents


The Strategic Importance of Asia Pacific Formulating Strategies for Asia Pacific Asia as a Market The Players Asian Business Logic Competing Co-operating in Country-Based Partnerships Co-operating in Global Partnerships Organising Managing Human Resources The Future of the Asia Pacific Region

Additional information

GOR001980288
Strategies for Asia Pacific: Beyond the Crisis by Philippe Lasserre
Philippe Lasserre
Used - Very Good
Paperback
Palgrave Macmillan
1999-02-08
323
033373582X
9780333735824
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.