This book provides a comprehensive introduction to the study and implementation of social research methods. It gives students an assessment of the contexts within which different methods can be used, explaining how social research is carried out and offering advice for independent social research study. All the major research methods and designs are covered, with theoretical discussions illustrated by practical examples to aid understanding. Both quantitative and qualitative research are explored in depth, with an assessment of how these are distinguished alongside discussions of the ways in which these two research strategies can be usefully combined. This balanced approach encourages an appreciation of the variety inherent in social research methods, and offers students a diversity of transferable skills. Illustrated throughout with a wide range of examples, this book provides a practical approach and is the essential introduction to social research methods for all students of this subject. ACCOMPANYING WEB SITE: A web site to work alongside the book, featuring powerpoint slides providing an entire lecture course (can be used in any order), revision questions, additional examples, and lecturer material.