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The Economics of Attention Richard A. Lanham

The Economics of Attention By Richard A. Lanham

The Economics of Attention by Richard A. Lanham


Condition - Good
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Summary

Traces our epochal move from an economy of things and objects to an economy of attention. According to the author, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. He aims to map the frontier that information technologies have created.

The Economics of Attention Summary

The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham, here, traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world - not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham's The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

The Economics of Attention Reviews

In this heady glimpse at an electronic universe... [Lanham] maintains that digitized technology can democratize higher education, open up the arts to a full range of human talent and foster a convergence between the two cultures of science and the humanities. - Publishers Weekly A cohesive and engaging overview of the challenges introduced by electronic publishing upon traditional models of research, instruction, and even the nature of academic departments. - Library Journal

About Richard A. Lanham

Richard A. Lanham is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books, including The Electronic Word: Democracy, Technology, and the Arts, also published by the University of Chicago Press.

Additional information

CIN0226468828G
9780226468822
0226468828
The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham
Used - Good
Hardback
The University of Chicago Press
20060401
326
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Economics of Attention