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Effective Business Communication Instructor's Manual Richard Blundel

Effective Business Communication Instructor's Manual By Richard Blundel

Effective Business Communication Instructor's Manual by Richard Blundel


$17.19
Condition - Very Good
Only 2 left

Summary

Incorporating real-life cases based on companies and charities such as BT, IKEA and Oxfam, this text discusses the elements of effective business communication. It includes practical exercises in each chapter with the aim of stimulating further consideration of the issues and their applications.

Effective Business Communication Instructor's Manual Summary

Effective Business Communication Instructor's Manual by Richard Blundel

Aims to help the reader to become a more effective communicator at work. Provides readers with a lively, wide-ranging review of this central and rapidly-changing area of management. A distinctive two-part format helps students generalise lessons learnt in one area, and encourages an active, questioning approach. A concise but comprehensive coverage of all key communications channels.

Table of Contents

Introduction And Overview. PART I: PRINCIPLES OF COMMUNICATION. 1. Noise: Overcoming The Obstacles. 2. Words: Using Language. 3. Pictures: Using Images. 4. Powers Of Persuasion: Changing Minds. 5. The Organisation Dimension. PART II: COMMUNICATION IN PRACTICE. 6. Information Capture: Forms And Questionnaires. 7. Business Letters And Direct Mail. 8. Reports, Memos And Briefings. 9. Making Presentations. 10. Meetings And Negotiation. 11. Adverts, News Releases And Displays. 12. Interviews And Listening Skills. 13. Future Communication. APPENDICES. Grammar And Punctuation Guide. The Personal Dimension: CV. Paper: The Underrated Communicator.

Additional information

GOR001371289
9780137427017
0137427018
Effective Business Communication Instructor's Manual by Richard Blundel
Used - Very Good
Paperback
Pearson Education (US)
1997-09-25
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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