Explains the structure of the apparel industry in the UK and globally, the problems and strategic responses to global shifts in production. This textbook addresses the issues of trade barriers and changes of exchange rates. It ends with potential survival strategies for businesses.
All students of clothing and fashion need to understand the structure of the business in which they will make their living. Although the market is worth many billions of pounds the industry is highly competitive, fast moving and complex and demands in-depth knowledge, flair and flexibility from entrepreneurs. In such a dynamic, high speed market success can turn to failure very quickly. This textbook explains the structure of the industry in the UK and globally, the current problems and strategic responses to global shifts in production. Issues of trade barriers and changes of exchange rates are addressed and the book ends with a number of potential survival strategies for businesses.
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Richard Jones is Principal Lecturer in the Department of Clothing Design and Technology, Manchester Metropolitan University. He is also Editor of the Journal of Fashion Marketing and Management.
Table of Contents
What is the apparel industry?; The apparel industry in the UK: current size and structure; The apparel sector in the global economy; The role of labour costs and theories of development; The facts: UK apparel trade: the current trade position; The concept of globalisation; The response to global shift: strategic imperatives and the diamond framework; Issues in offshore production strategies; The role of trade barriers and exchange rate fluctuations in the global apparel market; The economics of the UK apparel market; Emerging markets and the globalisation of the UK apparel industry; Conclusions and lessons for the future
The Apparel Industry by Richard Jones
Used - Very Good
John Wiley and Sons Ltd
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