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The Apparel Industry By Richard Jones

The Apparel Industry
by Richard Jones

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Explains the structure of the apparel industry in the UK and globally, the problems and strategic responses to global shifts in production. This textbook addresses the issues of trade barriers and changes of exchange rates. It ends with potential survival strategies for businesses.
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The Apparel Industry Summary


The Apparel Industry by Richard Jones

All students of clothing and fashion need to understand the structure of the business in which they will make their living. Although the market is worth many billions of pounds the industry is highly competitive, fast moving and complex and demands in-depth knowledge, flair and flexibility from entrepreneurs. In such a dynamic, high speed market success can turn to failure very quickly. This textbook explains the structure of the industry in the UK and globally, the current problems and strategic responses to global shifts in production. Issues of trade barriers and changes of exchange rates are addressed and the book ends with a number of potential survival strategies for businesses.

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About Richard Jones


Richard Jones is Principal Lecturer in the Department of Clothing Design and Technology, Manchester Metropolitan University. He is also Editor of the Journal of Fashion Marketing and Management.

Table of Contents


What is the apparel industry?; The apparel industry in the UK: current size and structure; The apparel sector in the global economy; The role of labour costs and theories of development; The facts: UK apparel trade: the current trade position; The concept of globalisation; The response to global shift: strategic imperatives and the diamond framework; Issues in offshore production strategies; The role of trade barriers and exchange rate fluctuations in the global apparel market; The economics of the UK apparel market; Emerging markets and the globalisation of the UK apparel industry; Conclusions and lessons for the future

Additional information

GOR001093328
The Apparel Industry by Richard Jones
Richard Jones
Used - Very Good
Paperback
John Wiley and Sons Ltd
2002-06-18
336
0632055928
9780632055920
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.