Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! This coursebook is co-written by the CIM Senior Examiner for the Strategic Marketing Management module. It contains CIM approved content for this year's course. It is approved by the CIM Chief Examiner. It contains updated material and cases to keep you up to speed with the latest developments. Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MarketingOnline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. This is a definitive coursebook written by an expert educator to guide you through the 2002-2003 syllabus.