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The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 By Richard W. Longstreth (George Washington University)

The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941
by Richard W. Longstreth (George Washington University)

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Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century.
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The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 Summary


The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 by Richard W. Longstreth (George Washington University)

Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. Richard Longstreth is one of the few historians to focus on ordinary commercial buildings-buildings usually associated with commercial builders and real estate developers rather than architects and thus generally overlooked by historians of "high" architecture. Here Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. One, external, is devoted to the circulation and parking of automobiles on retail premises. Longstreth analyzes the origins of this development in the 1910s and 1920s, with the super service station and then the drive-in market. The other type of space, internal, was introduced soon thereafter with the single-story supermarket. The most innovative aspect of the supermarket was how its interior was designed for high-volume turnover of a large selection of goods with a minimum of staff assistance. Longstreth focuses on Los Angeles, the principal center for the development of both kinds of space, during the period from the mid-1910s to the early 1940s. This richly illustrated study integrates architectural, cultural, economic, and urban factors to describe the evolution of retailing and how it has affected the urban landscape.

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The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 Reviews


Longstreth's concise account advances, with the clear, plain logic of a perfectly organized aisle at Lucky, a thesis that should make every Angeleno proud. -Ralph Rugoff, LA Weekly

About Richard W. Longstreth (George Washington University)


Richard W. Longstreth is Director of the Graduate Program in Historic Preservation at George Washington University.

Additional information

GOR010186108
The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 by Richard W. Longstreth (George Washington University)
Richard W. Longstreth (George Washington University)
The MIT Press
Used - Well Read
Paperback
MIT Press Ltd
2000-08-25
304
0262621428
9780262621427
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book.