One of a small group of designer and architects who are redefining the landscape of International Design is dicussed here. In addition to designeing important buildings in London, (Shops for Jasper Conran, Katherine Hamnett and the Jigsaw chain) he has become a leading light in Japan. This book places his development and impact within the broader currents of international design and culutre in the 80s and examines the notion, explicit in his work, of arhitecture as Fashion. There are many photos of Coates' buildings, his furntiture, clothing and objects with examples of his distinctive X-ray drawings.