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Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns By Robert Bly

Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by Robert Bly

Condition - Good
$42.99
Only 2 left

Summary

Direct marketing via the Internet is one of the best way to avoid high printing and mailing costs of traditional direct mail. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, this book shows you step by step how to create, send, and track a successful e-mail campaign.

Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns Summary

Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by Robert Bly

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:

  • E-mail list brokers and service bureaus
  • Credit card companies and corporations offering merchants accounts
  • Books and software on Web marketing
  • Online advertising services
Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.

About Robert Bly

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Additional information

GOR010408792
Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by Robert Bly
Used - Good
Hardback
NTC Publishing Group,U.S.
2000-01-01
352
0658001361
9780658001369
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns