Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to "think like an economist."
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Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.
Table of Contents
Microeconomics and Behavior, 7eRobert FrankPart 1: Introduction1. Thinking Like an Economist2. Supply and DemandAppendix: How Do Taxes Affect Equilibrium Prices and Quantities?Part 2: The Theory of Consumer Behavior3. Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem4. Individual and Market DemandAppendix: Additional Topics in Demand Theory5. Applications of Rational Choice and Demand Theories6. The Economics of Information and Choice Under UncertaintyAppendix: Search Theory and the Winner's Curse7. Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior8. Cognitive Limitations and Consumer BehaviorPart 3: The Theory of the Firm and Market Structure9. Production Appendix: Mathematical Extensions of Production Theory10. CostsAppendix: Mathematical Extensions of the Theory of Costs11. Perfect Competition12. Monopoly13. Imperfect Competition: A Game-Theoretic ApproachPart 4: Factor Markets14. LaborAppendix: The Economics of Workplace Safety15. CapitalAppendix: A More Detailed Look at Exhaustible Resource Allocation Part 5: Welfare Economics16. Externalities, Property Rights, and the Coase Theorem17. Government18W. General Equilibrium and Market Efficiency (online only)
Microeconomics and Behavior by Robert H. Frank
Robert H. Frank
Used - Very Good
McGraw-Hill Education - Europe
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