The Art of the Hard Sell by Robert L. Shook
Every salesman's objective is to close a sale and maintain a high level of customer satisfaction. It takes a no-nonsense approach to accomplish this in today's competitive business world, and when correctly used high-pressure techniques make sales. The author of this book offers the benefit of his sales experience, aiming to show that his high-pressure techniques are compatible with professionalism and have the customer's best interests at heart. He spent 17 years developing his strategies, and he guides the reader through all the steps, from getting past the "gatekeeper" - the protective secretary - to successfully closing a sale.