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The Art of the Hard Sell By Robert L. Shook

The Art of the Hard Sell by Robert L. Shook

Condition - Very Good
$17.19
Only 1 left

Summary

The author of this book spent 17 years developing his high-pressure sales techniques. In this book he offers the benefit of his experience and aims to show that his techniques are not only successful, but are compatible with professionalism and have the customer's best interests at heart.

The Art of the Hard Sell Summary

The Art of the Hard Sell by Robert L. Shook

Every salesman's objective is to close a sale and maintain a high level of customer satisfaction. It takes a no-nonsense approach to accomplish this in today's competitive business world, and when correctly used high-pressure techniques make sales. The author of this book offers the benefit of his sales experience, aiming to show that his high-pressure techniques are compatible with professionalism and have the customer's best interests at heart. He spent 17 years developing his strategies, and he guides the reader through all the steps, from getting past the "gatekeeper" - the protective secretary - to successfully closing a sale.

Table of Contents

The hard sell philosophy; getting your foot in the door; how to win sales, not friends; having an edge; controlling the sale; the bigger the sale, the bigger the commission; creating a sense of urgency; the home court advantage; it's not over till it's over; owning customers; the hard sell code of conduct; selling abroad.

Additional information

GOR004474535
9780749910426
0749910429
The Art of the Hard Sell by Robert L. Shook
Used - Very Good
Hardback
Little, Brown Book Group
1991-01-31
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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