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Only Connect
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How companies and brands can communicate more effectively through the power of storytelling.
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Only Connect Summary
Only Connect: The Art of Corporate Storytelling by Robert Mighall
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.
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About Robert Mighall
Robert Mighall is a former fellow in English Literature at Merton College in Oxford, and former editor of the Penguin Classics series. He is now a consultant in branding and corporate storytelling for communications business Radley Yeldar in London. He has worked for the likes of GSK, Shell, Lloyds Banking Group, the NHS, Anglo American and Pearson. He has published on Victorian literature, John Keats, Oscar Wilde and Shakespeare, and he is the author of a cultural history of sunshine. Only Connect brings these two worlds together.
Table of Contents
1.Why Story 2.What Makes a Story 3.How to Develop Your Story 4.Where to Tell Your Story 5.Where Story is Going
Additional information
GOR005282958
Only Connect: The Art of Corporate Storytelling by Robert Mighall
Robert Mighall
Used - Very Good
Paperback
LID Publishing
2013-11-18
192
190779445X
9781907794452
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.