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Tourism By Robert W. McIntosh

Tourism
by Robert W. McIntosh

In Stock
$20.99
+10% GST
Providing an introduction to tourism principles and practices, and designed with a two-color interior, this ninth edition examines how different components of the industry work together to create a unified, successful travel experience. Divided into six parts, it is useful for students studying travel and tourism.
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Tourism Summary


Tourism: Principles, Practices, Philosophies by Robert W. McIntosh

Updated and expanded for the twenty-first century, this classic text remains the No. 1 introduction to tourism principles and practices. Now, in its ninth edition, "Tourism" provides a comprehensive introduction to the world's most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by two internationally recognized experts, this book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism. New material in this ninth edition includes: a look at the tourism industry in the twenty-first century; updated case problems; a current list of Web sites at the end of each chapter; and a full-color insert of travel and tourism photographs. Completely revised and redesigned with a beautiful, new two-color interior, "Tourism" examines how different components of the industry work together to create a unified, successful travel experience. In six parts, it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects. "Tourism: Principles, Practices, Philosophies, Ninth Edition" is an invaluable book for students studying travel and tourism.

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About Robert W. McIntosh


Charles R. Goeldner, PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder, and coeditor of the Journal of Travel Research. J. R. Brent Ritchie, PhD, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Centre at the University of Calgary in Alberta, Canada.

Table of Contents


Preface. PART ONE: TOURISM OVERVIEW. Tourism in Perspective. Tourism Through the Ages. Career Opportunities. PART TWO: HOW TOURISM IS ORGANIZED. World, National, Regional, and Other Organizations. Passenger Transportation. Hospitality and Related Services. Organizations in the Distribution Process. Attractions, Entertainment, Recreation, and Other. PART THREE: UNDERSTANDING TRAVEL BEHAVIOR. Motivation for Pleasure Travel. Cultural and International Tourism for Life's Enrichment. Sociology of Tourism. PART FOUR: TOURISM SUPPLY, DEMAND, POLICY, PLANNING, AND DEVELOPMENT. Tourism Components and Supply. Measuring and Forecasting Demand. Tourism's Economic Impact. Tourism Policy: Structure, Content, and Process. Tourism Planning, Development, and Social Considerations. Tourism and the Environment. PART FIVE: ESSENTIALS OF TOURISM RESEARCH AND MARKETING. Travel and Tourism Research. Tourism Marketing. PART SIX: TOURISM PROSPECTS. Tourism's Future. Glossary. Index.

Additional information

GOR010101464
Tourism: Principles, Practices, Philosophies by Robert W. McIntosh
Robert W. McIntosh
Used - Well Read
Hardback
John Wiley and Sons Ltd
2002-10-18
624
0471400610
9780471400615
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.