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Accelerating Customer Relationships: Using CRM and Relationship Technologies By Ronald S Swift

Accelerating Customer Relationships: Using CRM and Relationship Technologies
by Ronald S Swift

This book describes how technology supports each critical phase of a successful CRM program.
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Accelerating Customer Relationships: Using CRM and Relationship Technologies Summary


In Accelerating Customer Relationships, a world-renowned CRM expert demonstrates how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step-by-step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise-wide relationship management -- strategies, processes, partnerships, platforms, software, methodologies, and more. Through practical examples and case studies, Swift demonstrates how to use today's CRM and data warehousing technologies to identify your most profitable customers, find more just like them, and drive unprecedented rates of customer loyalty and profitability. Learn how to build a complete infostructure and Active Data Warehouse to support real-time decision support and marketing -- and discover the key factors associated with a successful CRM deployment. From calculating the economic value of CRM projects to gaining the benefits of profiling without compromising customer privacy, Ronald S. Swift shows how to get the job done -- before your competitors do!

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Additional information

Sku
GOR001709408
Title
Accelerating Customer Relationships: Using CRM and Relationship Technologies
Author
Condition
Very Good
Binding type
Hardback
Publisher
Pearson Education (US)
Year published
Number of pages
512
ISBN 10
0130889849
ISBN 13
9780130889843
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.