A tried and tested formula for business planning What is the one thing you need to know in business? What s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, you ll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20 years developing a formula for such planning. Ross has shared this formula with some of the world s leading companies now he s going to share it with you. The One Thing You Need to Know is a complete business planning toolkit. * A simple, implementable explanation of how to bring a product plan or a brand strategy together * Will teach you the critical business skill of creating and selling plans * Learn how to think through a complex business problem, create the right solution and then sell it through the corporate maze * Explains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss