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Trust Me, I'm Lying By Ryan Holiday

Trust Me, I'm Lying

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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator.

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Trust Me, I'm Lying Summary


Trust Me, I'm Lying by Ryan Holiday

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

Customer Reviews - Trust Me, I'm Lying


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Trust Me, I'm Lying Reviews


"Ryan Holiday is part Machiavelli, part Ogilvy, and all results this whiz kid is the secret weapon you've never heard of."
Tim Ferriss, #1 "New York Times" bestselling author of "The 4-Hour Workweek"

A playbook for the dark arts of exploiting the media
Robert Greene, author of "The 48 Laws of Power"

"This book will make online media giants very, very uncomfortable. "
Drew Curtis, founder, Fark.com

Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America.
Edward Jay Epstein, author of "The Big Picture"


The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. Tucker Max, #1" New York Times" bestselling author of "I Hope They Serve Beer in Hell"
Ryan has a truly unique perspective on the seedy underbelly of digital culture.
Matt Mason, Director of Marketing, BitTorrent
Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.
Dov Charney, CEO and founder, American Apparel
..".an astonishing, disturbing book"

"Financial Times"
In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream.
Ladygunn Magazine
"This is a dark book with an important warning to clients and PR people alike."

Richard Edelman

"[Like]Upton Sinclair on the blogosphere."

Tyler Cowen, MarginalRevolution.com

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About Ryan Holiday


Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of "The" "48 Laws of Power," he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in "AdAge, "the" New York Times, Gawker" and "Fast Company." He currently lives in New Orleans and writes at RyanHoliday.net.

Additional information

GOR005424150
Trust Me, I'm Lying by Ryan Holiday
Ryan Holiday
Used - Very Good
Hardback
Penguin Putnam Inc
2013-03-28
288
159184553X
9781591845539
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.