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Corporate Communication By Sandra Oliver

Corporate Communication

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Corporate Communication stresses the importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other individual's or group's priorities and values through direct contact, negotiation, consultation and vision.

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Corporate Communication Summary


Corporate Communication: Principles Techniques and Strategies by Sandra Oliver

An academic commentary and literature review around the theoretical concepts of integrated corporate communication. The book stresses the critical importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other individual's or group's priorities and values through direct contact, negotiation, consultation and vision.

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About Sandra Oliver


Following a successful career in media and industrial/commercial public relations, Dr. Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bornemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly "Corporate Communications" journal, a fellow fo the royal society of Arts and chair of the International Public Relations Association.

Table of Contents


Managing individual communication; managing communication at group level; managing the organization in the external environment; research management; managing the ethical dimension.

Additional information

GOR002343844
Corporate Communication: Principles Techniques and Strategies by Sandra Oliver
Sandra Oliver
Used - Very Good
Paperback
Kogan Page Ltd
1997-07-30
240
0749423730
9780749423735
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.