Cart
  • Free Shipping on all orders in Australia
  • Over 7 million books in stock
  • Proud to be B-Corp
  • We aim to be carbon neutral by 2022
  • Over 120,000 Trustpilot reviews
Item 1 of 0
ABM is B2B. By Sangram Vajre

ABM is B2B. by Sangram Vajre

Condition - New
$26.89
Only 2 left

ABM is B2B. Summary

ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it by Sangram Vajre

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity?

In this book we reveal the secrets behind the framework that will sell and retain your customers.

Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around.

In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers.

Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model.

A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics.

It's time to take the lead and transition your business to ABM.

The process is simple when you have the right book - ABM is B2B. What are you waiting for?

About Sangram Vajre

Sangram Vajre is a co-founder of Terminus and the author of the first book on account-based marketing (ABM). He created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers. Eric Spett is a co-founder of Terminus. Under his leadership, Terminus has been consistently recognized as Atlanta's fastest growing software company and as an Inc. Magazine Best Place to Work in the USA. He is a serial entrepreneur focused on organizational health and is a regular speaker on growth mindset. Eric was a finalist for Ernst & Young's Entrepreneur of the Year Award in 2018.

Additional information

NPB9781940858951
9781940858951
194085895X
ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it by Sangram Vajre
New
Paperback
Ideapress Publishing
20190919
null null null null null null null null null null
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - ABM is B2B.