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Enterprise and Small Business By Sara Carter

Enterprise and Small Business

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An introduction to small businesses, this text provides a strong theoretical perspective with contributions from experts based in European institutions.

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Enterprise and Small Business Summary

Enterprise and Small Business: Principles, Practice and Policy by Sara Carter

This book provides a comprehensive introduction to small business written by leading academics from UK and Europe. This book is unique in that it gathers together in one volume, an unprecedented breadth of expertise and coverage of topics. Anyone studying or interested in the latest thinking and practice of small businesses should read this book.

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Table of Contents

SECTION 1. THE SMALL BUSINESS ENVIRONMENT. 1. Introduction. 2. Self-employment and small firms. 3. The enterprise culture: the socio-economic context of small firms. 4. Small business policy, support and governance. 5. The social and cultural world of enterprise. SECTION II. ENTREPRENEURSHIP AND THE SMALL FIRM. 6. Initiating entrepreneurship. 7. Business start-up: theory, practice and policy. 8. The psychology of the entrepreneur. 9. Family and enterprise. 10. Gender and enterprise. 11. Ethnicity and enterprise. 12. Franchising and enterprise. 13. Technical entrepreneurship. 14. Intrapreneurship. 15. Entrepreneurship in transitional economies. SECTION III. MANAGEMENT AND THE SMALL FIRM. 16. Strategy and the small firm. 17. People and the small firm. 18. Training and the small firm. 19. Finance and the small firm. 20. Marketing and the small firm. 21. Networking and the small firm. 22. Information and communication Technology in the small firm. 23. Growth and development in the small firm. Internationalisation and the small firm.

Additional information

Enterprise and Small Business: Principles, Practice and Policy by Sara Carter
Sara Carter
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.