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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century By Scott Bedbury

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury

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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century Summary


A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury

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Additional information

GOR001673223
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury
Scott Bedbury
Used - Very Good
Hardback
Penguin Putnam Inc
2002-02-28
240
0670030767
9780670030767
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.