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Silver Lining By Scott D. Anthony

Silver Lining

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Experts agree that the turbulence triggered by the economic shock of 2008 constitutes the 'new normal'. Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. This title explains how to safeguard your company's profitability during even the toughest recessions.

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Silver Lining Summary


Silver Lining: Your Guide to Innovating in a Downturn by Scott D. Anthony

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever. Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to: -Prune your innovation and business portfolio to liberate resources for more promising initiatives - Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers - Reinvent your innovation process to drive fresh growth - Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities - Appeal to increasingly value-conscious customers to fend off low-cost attackers In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.

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About Scott D. Anthony


Scott D. Anthony is president of Innosight, an innovation consultancy, and lead author of The Innovator's Guide to Growth: Putting Disruptive Innovation to Work. At Innosight, he has worked with clients ranging from national governments to leading consumer-products, media, health-care, telecommunications, and software companies.

Table of Contents


Chapter 1: The Great Disruption Chapter 2: Prune Prudently Chapter 3: Re-feature to Cut Costs Chapter 4: Increase Innovation Productivity Chapter 5: Master Smart Strategic Experiments Chapter 6: Share the Innovation Load Chapter 7: Learn to Love the Low End Chapter 8: Drive Personal Reinvention Chapter 9: What's Next for Innovation?

Additional information

GOR010792768
Silver Lining: Your Guide to Innovating in a Downturn by Scott D. Anthony
Scott D. Anthony
Used - Like New
Hardback
Harvard Business Review Press
2009-05-01
145
1422139018
9781422139011
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.