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Making Posters By Scott Laserow (Tyler School of Art, USA)

Making Posters by Scott Laserow (Tyler School of Art, USA)

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Making Posters Summary

Making Posters by Scott Laserow (Tyler School of Art, USA)

Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need? With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs. Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.

About Scott Laserow (Tyler School of Art, USA)

Natalia Delgado is a designer, strategist and educator with more than 15 years of experience in her field. She is an internationally acclaimed speaker and workshop instructor and currently teaches at CETYS University, Mexico. Her work has been showcased in over 100 locations across the world. Scott Laserow is a Professor of Graphic Design at Temple University, Tyler School of Art, USA. He has been designing posters since 2004 and has won over 80 prestigious national and international awards, featured in 70 publications, and included in over 50 exhibitions in 16 countries. He is the principal at Zc Creative, a full-service design studio since 1992.

Table of Contents

* Introduction * Chapter 1: What is a Poster? o Theoretical description o Historic timeline * Chapter 2: Conceptualizing o Research o Brainstorming o Know your message o Know your audience * Chapter 3: Grabbing Attention o Disruption o Engaging the audience o Scale, color & contrast * Chapter 4: Execution o Image-making o Hierarchy o Type as image o Composition o Aesthetic o Making mistakes * Chapter 5: Poster that Tell Stories o Creating your story o Structuring your story o Telling your story with type o Telling your story with color o Telling your story with multiple narratives o Telling your story with a single image narrative * Chapter 6: Poster Types o Posters that entertain o Posters that persuade o Posters that promote o Posters that seduce o Posters that sell * Chapter 7: The Transformation of the Poster o Animated posters o Interactive posters for the screen o New materials and techniques o The future of the poster * Bibliography * Index * Glossary

Additional information

Making Posters by Scott Laserow (Tyler School of Art, USA)
Bloomsbury Publishing PLC
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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