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This Means This, This Means That: A User's Guide to Semiotics By Sean Hall

This Means This, This Means That: A User's Guide to Semiotics

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$40.99
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Semiotics is the theory of signs. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each short section begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing.
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This Means This, This Means That: A User's Guide to Semiotics Summary


This Means This, This Means That: A User's Guide to Semiotics by Sean Hall

Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.Divided into 75 key semiotic concepts, each short section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking.Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

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About Sean Hall


Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practising artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery.

Table of Contents


Introduction; Signs and Signing; Ways of Meaning; Conceptual Structures; Visual Structures; Textual Structures; Matters of Interpretation; Framing Meaning; Stories and Storytelling; Conclusion; Bibliography.

Additional information

GOR008176745
This Means This, This Means That: A User's Guide to Semiotics by Sean Hall
Sean Hall
Used - Like New
Paperback
Laurence King Publishing
2007-09-03
176
1856695212
9781856695213
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.