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Foundations and Trends (R) in Marketing Books
Foundations and Trends (R) in Marketing Books
Eye Tracking for Visual Marketing
by Michel Wedel
New
$148.69
inc. GST
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Customer Lifetime Value
by V. Kumar
New
$148.89
inc. GST
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Reflections of Eminent Marketing Scholars
by Dawn Iacobucci
New
$235.39
inc. GST
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Ethnography in Marketing and Consumer Research
by Alladi Venkatesh
New
$151.19
inc. GST
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The Competition between National Brands and Store Brands
by Raj Sethuraman
New
$179.39
inc. GST
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Choice Models in Marketing
by Sandeep R. Chandukala
New
$136.99
inc. GST
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Market Response and Marketing Mix Models
by Douglas Bowman
New
$138.99
inc. GST
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Culture and Consumer Behavior
by Chi-yue Chiu
New
$101.89
inc. GST
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Consumers' Purchase Intentions and Their Behavior
by Vicki Morwitz
New
$87.29
inc. GST
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Revenue Management
by Sheryl E. Kimes
New
$111.19
inc. GST
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Brand Attachment
by C. Whan Park
New
$86.79
inc. GST
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Multichannel Retailing
by Huan Liu
New
$134.39
inc. GST
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Promotion Dynamics
by Scott A. Neslin
New
$160.39
inc. GST
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Modeling Dynamic Relations Among Marketing and Performance Metrics
by Koen H. Pauwels
New
$134.39
inc. GST
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Consumer Financial Behavior
by W. Fred Van Raaij
New
$140.29
inc. GST
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