Targetted at design consultancies, this book provides an introductory guide to starting off in business as well as explaining new techniques for design professionals. Marketing strategies and implementation plans are dealt with and case studies are examined.
Part 1 - the principles - how to do it: getting started; where are you going?; the marketplace - clients' selection criteria; what are you? how to establish your positioning; who wants you? how to decide your target markets; why should they bother? developing sales propositions; how will they find out about you? approach methods; I think, therefore I plan - putting it together; words and pictures - it's what you say the way you say it; resources - man and machine; life's a pitch - getting the business; just hang on to what you've got - client care and development; part 2 - the practice - how it is done, leading European practitioners share the secrets of their success.
How to Market Design Consultancy Services: Finding, Winning and Keeping Clients by Shan Preddy
Used - Very Good
Taylor & Francis Ltd
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This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.