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Grassroots Marketing By Shel Horowitz

Grassroots Marketing

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Horowitz's key assumption is that the diverse entrepreneurs who need this book will have one thing in common - they won't have much money to spend on marketing efforts. This revised edition of "Marketing Without Megabucks" (1993) offers some grassroots tips.

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Grassroots Marketing Summary


Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz

In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).

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Additional information

GOR002804639
Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
Shel Horowitz
Used - Very Good
Paperback
Chelsea Green Publishing Co
1990-01-01
306
1890132683
9781890132682
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.