Shirley Taylor presents a comprehensive business communication textbook that focuses on the development of effective written and oral communication skills. The book offers examination-style questions for Pitman, RSA and LCCI candidates
Essential Communication Skills presents a comprehensive reference to the essentials of good communication skills, explaining the principles of effective communication -- both written and oral -- and providing solid advice and practical guidelines on how to strengthen communication skills to produce better business communications. Each self-contained unit contains all the theory, specimen documents, suggested layouts and explanations you need to develop skills and understanding. You can choose a learning sequence to suit your own requirements, and we've provided a range of examination questions from a variety of examination boards so you can test your learning. Essential Communication Skills is ideal for: self-study readers needing to improve their business communication skills students of short or modular business communication courses business students secretarial or professional examination courses leading to examinations of Pitman, OCR (RSA), LCCIEB or similar examinations boards. Specimen layouts clearly illustrated and discussed Includes genuine example documents Visually appealing diagrams, illustrations and cartoons Examination questions at the end of each unit Unique icons introduce special features throughout Answer Key to help students -- provides answers to all the general sections Answer Book for lecturers' only guidelines for teaching and answers to all questions
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Section 1 Back to Basics Unit 1 The world of communication Unit 2 The language of communication Section 2 Business Writing in Action Unit 3 Perfect presentation Unit 4 Turn on the style Unit 5 Effective planning Section 3 Getting Down to Business Unit 6 Business letter Unit 7 Recruitment correspondence Unit 8 Memos Unit 9 Telecommunications Unit 10 Business reports Section 4 Creative and Persuasive Writing Unit 11 Circulars Unit 12 Sales letters Unit 13 Notices and advertisements Unit 14 Information sheets Unit 15 Publicity material Unit 16 Form design Appendix Answer Key Index Unit
Essential Communication Skills by Shirley Taylor
Management and Communication Skills
Used - Well Read
Pearson Education Limited
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.