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Another One Bites the Grass By Simon Anholt

Another One Bites the Grass by Simon Anholt

Condition - Like New
$20.89
Only 1 left

Summary

Advertisers face the unique challenges of marketing to a foreign culture. This book aims to help any marketeer chart a path through the major pitfalls in order to create international ad campaigns that won't be misunderstood or suffer in translation.

Another One Bites the Grass Summary

Another One Bites the Grass: Creating International Ad Campaigns That Make Sense by Simon Anholt

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO

Another One Bites the Grass Reviews

"Thought provoking, funny and hair-tearing." (Campaign, 19th December 2000)

About Simon Anholt

SIMON ANHOLT is the founder and Chairman of World Writers Ltd., an advertising consultancy that provides international creative and strategic services to other advertising agencies as well as directly to clients such as DuPont, Time-Warner. Sara Lee, Sony Corporation, and IBM.

Table of Contents

The Trouble with Words; The Trouble with Culture; Global Brand or Global Bland?; The Trouble with Creativity; Network = Notwork; The New International Line-Up; Going It Alone; More than Just Ads; Where Do We Go from Here?; Notes; Index; About the Author.

Additional information

GOR010713939
9780471354888
0471354880
Another One Bites the Grass: Creating International Ad Campaigns That Make Sense by Simon Anholt
Used - Like New
Hardback
John Wiley and Sons Ltd
2000-02-08
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Another One Bites the Grass