Sets out to summarize the main principles and concepts of marketing management, examining the definition of marketing and its implications, the marketing mix (role of product, price, promotion), distribution, the sales force and its productivity, marketing planning, organization and integration.
Preface 1. An introductory note 2. The marketing concept revisited 3. The marketing mix 4. The input for effective marketing 5. Product policy and planning 6. Price and pricing policy 7. The promotional mix 8. Distribution and logistics 9. Selling 10. Marketing planning 11. Marketing control 12. Organizing for marketing 13. Marketing integration References and further reading Index
Essence Marketing by Simon Majaro
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.