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Essence Marketing By Simon Majaro

Essence Marketing
by Simon Majaro

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Sets out to summarize the main principles and concepts of marketing management, examining the definition of marketing and its implications, the marketing mix (role of product, price, promotion), distribution, the sales force and its productivity, marketing planning, organization and integration.
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Essence Marketing Summary

Essence Marketing by Simon Majaro

A concise book, which summarises the main principles and concepts that an effective manager should be familiar with.

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Table of Contents

1. An introductory note
2. The marketing concept revisited
3. The marketing mix
4. The input for effective marketing
5. Product policy and planning
6. Price and pricing policy
7. The promotional mix
8. Distribution and logistics
9. Selling
10. Marketing planning
11. Marketing control
12. Organizing for marketing
13. Marketing integration
References and further reading

Additional information

Essence Marketing by Simon Majaro
Simon Majaro
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.