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Creative Disruption By Simon Waldman

Creative Disruption

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Creative Disruption Summary


Creative Disruption: What you need to do to shake up your business in a digital world by Simon Waldman

How can you survive the ferocious demands of making your business competitive in the digital world? How do you cope with market disruption and challenges? Will your company have the successes of Google and eBay or will you fade away like Tower Records and Encyclopaedia Britannica? Will your innovative start-up have the strength to carry on?

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About Simon Waldman


Simon Waldman is a fantastically well connected and experienced former journalist specialising in media and technology. He is currently the Director of Digital Strategy for the Guardian Media Group. Before this he ran the Guardian's websites and was the innovator behind, and head of, Guardian Unlimited, the Guardian's award winning web strategy.

Table of Contents


About the author Acknowledgements 1 Introduction: OMG! The internet ate my business 2 The era of creative disruption 3 The incumbent's dilemma - and solution 4 The checklist: critical factors for successful reinvention 5 Transform the core 6 Find big adjacencies 7 Innovate at the edges 8 Putting it all together Kodak's long road back 9 Out of print: the reinvention of book publishers Epilogue: what happens next? Index

Additional information

GOR003355957
Creative Disruption: What you need to do to shake up your business in a digital world by Simon Waldman
Simon Waldman
Financial Times Series
Used - Very Good
Paperback
Pearson Education Limited
2010-09-23
252
0273725734
9780273725732
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.