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The Second Bounce Of The Ball By Sir Ronald Cohen

The Second Bounce Of The Ball

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A unique insider's guide to turning risk into opportunity, essential reading for entrepreneurs.
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The Second Bounce Of The Ball Summary


The Second Bounce Of The Ball: Turning Risk Into Opportunity by Sir Ronald Cohen


'One of the best books written on entrepreneurship in recent years' FINANCIAL TIMES

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.

The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.

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The Second Bounce Of The Ball Reviews


The book sets out the principles of successful entrepreneurial behaviour... a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world--New Statesman
One of the best books written on entrepreneurship in recent years. It will reward any reader, from start-up to City banker--Financial Times

About Sir Ronald Cohen


Sir Ronald Cohen came to Britain from Egypt at the age of eleven; after winning a scholarship to Oxford and becoming president of the Oxford Union he attended Harvard Business School. As well as founding Easdaq, he founded the Apax Group in 1972, of which he is now chairman. He was knighted in 2001.

Additional information

GOR010613986
The Second Bounce Of The Ball: Turning Risk Into Opportunity by Sir Ronald Cohen
Sir Ronald Cohen
Used - Like New
Paperback
Orion Publishing Co
2008-09-04
304
0753824361
9780753824368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.