Foreword (Robert Egger, DC Central Kitchen). Introduction. Preface. Part 1 Start-Up and Structure. Chapter 1 Aligning Mission and a Social Venture (Keith Artin, Chief Operating Officer, TROSA, Inc.). Chapter 2 Doing Good Versus Doing Well: Balancing Impact and Profit (Kevin Lynch, President, Rebuild Resources, and Julius Walls Jr., Chief Executive Officer, Greyston Bakery). Chapter 3 Business Planning for Enduring Social Impact (Andrew Wolk, Founder, Root Cause). Chapter 4 Aligning Staff and Board Around a Venture: Sometimes It's Best to Ask for Forgiveness Rather Than Permission (Wendy K. Baumann, President and Chief Visionary Officer, WWBIC, and Julann Jatczak, Vice President and Chief Operating Officer, WWBIC). Chapter 5 The Life Cycle of Social Enterprise Financing (Jeannine Jacokes, Chief Executive Office, Partners for the Common Good, and Jennifer Pryce, Senior Investment Officer, Nonprofit Finance Fund and Calvert Foundation). Part 2 Methods. Chapter 6 Product or Service Development (Mark Loranger, President and Chief Executive Officer, Chrysalis). Chapter 7 Image, Advertising, and Communications (Martin Schwartz, President, Vehicles for Change). Chapter 8 Generating Sales Through Great Customer Service (Martin Schwartz, President, Vehicles for Change). Chapter 9 Advocacy and Social Enterprise (Charles King, Founder and President of Housing Works, Inc.). Chapter 10 Innovation and Technology Strategies (Sean Milliken, Executive Director; Clam Lorenz, Vice President, Operations; Oktay Dogramaci, Chief Technology Officer; Nancy Chen, Product Director, all at MissionFish). Chapter 11 Building a Performance Measurement System: Using Data to Accelerate Social Impact (Andrew Wolk, Founder, Root Cause). Chapter 12 Value Versus Waste: Leaning the Enterprise (Kevin Lynch, President, Rebuild Resources, and Julius Walls Jr., Chief Executive Officer, Greyston Bakery). Part 3 Leadership. Chapter 13 Good Board Governance Is a Good Business Practice (Sonia Pouyat, M.S.W., kidsLINK). Chapter 14 Leading Change (Deborah Alvarez-Rodriguez, President and CEO, Goodwill Industries of San Francisco, San Mateo and Marin Counties). Chapter 15 Leadership Succession (Jim Schorr, Clinical Professor of Management, Vanderbilt University Owen School of Management, Founding Director, Vanderbilt Center for Business & Society). Chapter 16 Scaling Back or Shutting Down the Venture (Gerry Higgins, Chief Executive Officer, CEiS, and James Finnie, senior Business Adviser, CEiS).