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E-Marketing Stephen Dann (Australian National University, Canberra, Australia)

E-Marketing By Stephen Dann (Australian National University, Canberra, Australia)

E-Marketing by Stephen Dann (Australian National University, Canberra, Australia)

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Summary

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

E-Marketing Summary

E-Marketing: Theory and Application by Stephen Dann (Australian National University, Canberra, Australia)

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

E-Marketing Reviews

'The topics are organized in a clear and coherent way...the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.' - Jennifer Rowley, Professor of Marketing and Information Management, University of Wales,UK 'The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.' - Alan Charlesworth, University of Sunderland, UK 'It is an excellent book for marketers eager to learn how to operate and adapt in a constantly changing and technology-dominated marketplace where for the first time in modern history the initiative and the market power rest in the hands of the customer.' - Efthymios Constantinides, University of Twente, The Netherlands 'Dann & Dann have produced a thoroughly accessible resource on e-marketing - not just in terms of language and style, but by providing a comprehensive review of the technologies as well as marketing fundamentals.' - Joanne Jacobs, Social Media Expert Consultant

About Stephen Dann (Australian National University, Canberra, Australia)

STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business& Economics, Canberra, Australia. He is the co-author, with Susan Dann, of four previous marketing textbooks. He was the recipient of the 2010 Pearson ANZMAC Emerging Marketing Educator prize. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute. She has written widely, including those texts co-authored with Stephen.

Table of Contents

PART 1: INTRODUCTION AND OVERVIEW E-marketing Marketing and E-marketing in Context PART 2: E-MARKETING FRAMEWORKS Consumer Behaviour Value Creation Communication of Value Delivering Value for Benefit PART 3: E-MARKETING APPLICATIONS Web 2.0 and Social Media Marketing Community Online Mobile Marketplace Alternative Channels: E-marketing Beyond the Web PART 4: STRATEGIC ISSUES IN E-MARKETING Marketing Strategy Planning for Emerging Markets Implementation Issues for E-marketing PART 5: FUTURE DIRECTIONS Applications for Business and Non-business Law, Ethics and Society: the Social Impact of E-marketing Projections and Predictions.

Additional information

GOR009080976
9780230203969
0230203965
E-Marketing: Theory and Application by Stephen Dann (Australian National University, Canberra, Australia)
Stephen Dann (Australian National University, Canberra, Australia)
Used - Like New
Paperback
Bloomsbury Publishing PLC
20110111
420
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - E-Marketing