Free Shipping In Australia
E-Marketing By Stephen Dann

E-Marketing
by Stephen Dann

Out of Stock
$20.99
inc. GST
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Only 0 left

E-Marketing Summary


E-Marketing: Theory and Application by Stephen Dann

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

E-Marketing Reviews


'The topics are organized in a clear and coherent way...the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.' - Jennifer Rowley, Professor of Marketing and Information Management, University of Wales,UK 'The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.' - Alan Charlesworth, University of Sunderland, UK 'It is an excellent book for marketers eager to learn how to operate and adapt in a constantly changing and technology-dominated marketplace where for the first time in modern history the initiative and the market power rest in the hands of the customer.' - Efthymios Constantinides, University of Twente, The Netherlands 'Dann & Dann have produced a thoroughly accessible resource on e-marketing - not just in terms of language and style, but by providing a comprehensive review of the technologies as well as marketing fundamentals.' - Joanne Jacobs, Social Media Expert Consultant

About Stephen Dann


STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business& Economics, Canberra, Australia. He is the co-author, with Susan Dann, of four previous marketing textbooks. He was the recipient of the 2010 Pearson ANZMAC Emerging Marketing Educator prize.

SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute. She has written widely, including those texts co-authored with Stephen.

Table of Contents


PART 1: INTRODUCTION AND OVERVIEW.- E-marketing.- Marketing and E-marketing in Context.- PART 2: E-MARKETING FRAMEWORKS.- Consumer Behaviour.- Value Creation.- Communication of Value.- Delivering Value for Benefit.- PART 3: E-MARKETING APPLICATIONS.- Web 2.0 and Social Media Marketing.- Community Online.- Mobile Marketplace.- Alternative Channels: E-marketing Beyond the Web.- PART 4: STRATEGIC ISSUES IN E-MARKETING.- Marketing Strategy.- Planning for Emerging Markets.- Implementation Issues for E-marketing.- PART 5: FUTURE DIRECTIONS.- Applications for Business and Non-business.- Law, Ethics and Society: the Social Impact of E-marketing.- Projections and Predictions.

Additional information

GOR005332632
E-Marketing: Theory and Application by Stephen Dann
Stephen Dann
Used - Very Good
Paperback
Palgrave Macmillan
2011-01-11
420
0230203965
9780230203969
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.