Digital Play: The Interaction of Technology, Culture, and Marketing by Stephen Kline
A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory.
Digital Play
Summary
Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.
Digital Play Summary
Digital Play Reviews
"The authors are to be commended for undertaking this major history of the video game in our contemporary global economy. I am impressed with their research, and the arguments are convincingly developed using careful textual analysis and powerful graphic illustrations". Timothy W. Luke, Department of Political Science, Virginia Polytechnic Institute and State University /// "A useful and timely intervention into debates surrounding new technologies and emerging forms of economic and social configurations and cultural practices." Kevin Dowler, Graduate Programme in Communication and Culture, York University
About Stephen Kline
CA
Additional information
GOR006633309
9780773525917
0773525912
Digital Play: The Interaction of Technology, Culture, and Marketing by Stephen Kline
Used - Good
Paperback
McGill-Queen's University Press
2003-05-26
376
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us