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American Television News: The Media Marketplace and the Public Interest By Steve M. Barkin

American Television News: The Media Marketplace and the Public Interest by Steve M. Barkin

Condition - Very Good
$55.99
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Summary

This work stretches from the "radio days" of the 1920s and 1930s and the early era of television after World War I through to the 21st century. It shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business.

American Television News: The Media Marketplace and the Public Interest Summary

American Television News: The Media Marketplace and the Public Interest: The Media Marketplace and the Public Interest by Steve M. Barkin

This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman," a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television - celebrity, gossip-driven "soft news" - and news "magazines" became increasingly widespread. In the 1980s cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still both serve the public interest and maintain an audience.

Table of Contents

Part I. Broadcasting and the Culture of News; 1. Electronic Journalism in a New Era; 2. Beginnings: The Ethic of Commercialism; 3. The Era of Network Dominance; Part II. Seismic Shifts in Television News; 4. "60 Minutes" and the News Magazine; 5. Tabloid Television and a World of Talk; 6. Hard News-Soft News; 7. Prime-Time News Values; 8. The Impact of CNN; 9. Celebrity News; Part III. Public Service in the Digital Age; 10. Local News; 11. Network News and the New Environment; 12. Electronic Journalism and the Public Interest

Additional information

GOR010961802
American Television News: The Media Marketplace and the Public Interest: The Media Marketplace and the Public Interest by Steve M. Barkin
Used - Very Good
Paperback
Taylor & Francis Ltd
2002-12-31
230
0765609231
9780765609236
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - American Television News: The Media Marketplace and the Public Interest