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CUSTOMER RELATIONSHIP MANAGEMENT By STORBACKA

CUSTOMER RELATIONSHIP MANAGEMENT by STORBACKA

Condition - Very Good
$41.99
Only 2 left

Summary

This work is a result of a research project that studied new ideas in marketing, and how these strategies are being applied throughout the US and Europe. The case studies provided demonstrate the ability of effective CRM programmes to refine customer relationships and increase their value.

CUSTOMER RELATIONSHIP MANAGEMENT Summary

CUSTOMER RELATIONSHIP MANAGEMENT by STORBACKA

To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied throughout the US and Europe. The case studies provided demonstrate the ability of effective CRM programmes to refine customer relationships and increase their value.

Additional information

GOR004291090
9780071188616
0071188614
CUSTOMER RELATIONSHIP MANAGEMENT by STORBACKA
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2001-12-16
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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