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Mbusiness: The Strategic Implications of Mobile Communications By Stuart Barnes

Mbusiness: The Strategic Implications of Mobile Communications
by Stuart Barnes

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$61.99
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Presents theory and evidence on wireless information technologies and their application in business. A comprehensive resource on wireless technologies, this book contains case study examples to support the information in the text and includes end of chapter references.
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Mbusiness: The Strategic Implications of Mobile Communications Summary


Mbusiness: The Strategic Implications of Mobile Communications by Stuart Barnes

MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments.


MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.

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Table of Contents


Introduction; Mobile infrastructure: the wireless platform - Mobile transmission technologies; Mobile service technologies; The mobile interface and applications; Technologies for short-range wireless interactivity; Location technologies; Mobile commerce: wireless applications in business-to-consumer markets - The strategic implications of WAP; Wireless context creation; Content packaging; Market-making; Location-based services for consumer markets; Mobile business: strategic applications of wireless for the firm - Wireless operations and telemetry; Wireless logistics; The mobile sales force; Adding service with embedded wireless; Wireless networking in the firm; Conclusion - The future of wireless technologies and their impact on business .

Additional information

GOR010433162
Mbusiness: The Strategic Implications of Mobile Communications by Stuart Barnes
Stuart Barnes
Used - Good
Paperback
Taylor & Francis Ltd
2003-08-11
264
0750656239
9780750656238
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.