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Business the Rupert Murdoch Way Stuart Crainer

Business the Rupert Murdoch Way By Stuart Crainer

Business the Rupert Murdoch Way by Stuart Crainer


$11.99
Condition - Very Good
Only 2 left

Summary

Now brought completely up--to--date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdocha s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career.

Business the Rupert Murdoch Way Summary

Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal Maker by Stuart Crainer

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

About Stuart Crainer

STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.

Table of Contents

Rupert Murdoch Revisited... v

The Lift and Times of Rupert Murdoch 1

One: Go with the Flow 25

Two: Goodbye Mr Nice Guy 35

Three: Place Your Bets 47

Four: Lead from the Front 63

Five: King of the Nitty Gritty 75

Six: DNA Marketing 83

Seven: Speed Freaks 91

Eight: Think Tomorrow Today 101

Nine: Ambition Never Dies 113

Ten: Drive the Company 123

How to Succeed Like Rupert Murdoch 133

Will News Corp Survive? 139

Further Reading 143

Index 145

Additional information

GOR002159611
9781841121505
1841121509
Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal Maker by Stuart Crainer
Used - Very Good
Paperback
John Wiley and Sons Ltd
20020301
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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